The business of sustainability
Sustainability is the ability to meet economic, social, and environmental needs of the present while preserving the ability to meet those needs in the future. Sustainability is a culture and commitment to be aware of our impacts and to make decisions that benefit our future. Generally, people identify most readily with environmental sustainability issues and projects such as Green House Gas Reductions, Recycling, and Energy Efficiency. However, it is the integration of social, financial, and environmental aspects that create sustainability. Businesses engage in sustainability for a wide range of reasons including stakeholder interests, reputation, alignment with business goals, risk reduction, cost savings, new business opportunities, and attracting and retaining talented employees.